Understanding human personality is crucial for web applications such as personalized recommendation and mental health assessment. Existing studies on personality detection predominantly adopt a "posts -> user vector -> labels" modeling paradigm, which encodes social media posts into user representations for predicting personality labels (e.g., MBTI labels). While recent advances in large language models (LLMs) have improved text encoding capacities, these approaches remain constrained by limited supervision signals due to label scarcity, and under-specified semantic mappings between user language and abstract psychological constructs. We address these challenges by proposing ROME, a novel framework that explicitly injects psychological knowledge into personality detection. Inspired by standardized self-assessment tests, ROME leverages LLMs' role-play capability to simulate user responses to validated psychometric questionnaires. These generated question-level answers transform free-form user posts into interpretable, questionnaire-grounded evidence linking linguistic cues to personality labels, thereby providing rich intermediate supervision to mitigate label scarcity while offering a semantic reasoning chain that guides and simplifies the text-to-personality mapping learning. A question-conditioned Mixture-of-Experts module then jointly routes over post and question representations, learning to answer questionnaire items under explicit supervision. The predicted answers are summarized into an interpretable answer vector and fused with the user representation for final prediction within a multi-task learning framework, where question answering serves as a powerful auxiliary task for personality detection. Extensive experiments on two real-world datasets demonstrate that ROME consistently outperforms state-of-the-art baselines, achieving improvements (15.41% on Kaggle dataset).

News recommendation systems play a critical role in alleviating information overload by delivering personalized content. A key challenge lies in jointly modeling multi-view representations of news articles and capturing the dynamic, dual-scale nature of user interests-encompassing both short- and long-term preferences. Prior methods often rely on single-view features or insufficiently model user behavior across time. In this work, we introduce Co-NAML-LSTUR, a hybrid news recommendation framework that integrates NAML for attentive multi-view news encoding and LSTUR for hierarchical user modeling, designed for training on limited data resources. Our approach leverages BERT-based embeddings to enhance semantic representation. We evaluate Co-NAML-LSTUR on two widely used benchmarks, MIND-small and MIND-large. Results show that our model significantly outperforms strong baselines, achieving improvements over NRMS by 1.55% in AUC and 1.15% in MRR, and over NAML by 2.45% in AUC and 1.71% in MRR. These findings highlight the effectiveness of our efficiency-focused hybrid model, which combines multi-view news modeling with dual-scale user representations for practical, resource-limited resources rather than a claim to absolute state-of-the-art (SOTA). The implementation of our model is publicly available at https://github.com/MinhNguyenDS/Co-NAML-LSTUR

Sequential recommendation models user preferences to predict the next target item. Most existing work is passive, where the system responds only when users open the application, missing chances after closure. We investigate active recommendation, which predicts the next interaction time and actively delivers items. Two challenges: accurately estimating the Time of Interest (ToI) and generating Item of Interest (IoI) conditioned on the predicted ToI. We propose PASRec, a diffusion-based framework that aligns ToI and IoI via a joint objective. Experiments on five benchmarks show superiority over eight state-of-the-art baselines under leave-one-out and temporal splits.

However, existing representation learning methods crafted for handling billions of items in recommendation systems are unsuitable for game advertising and recommendation. This is primarily due to game sparsity, where the mere hundreds of games fall short for large-scale user representation learning, and game imbalance, where user behaviors are overwhelmingly dominated by a handful of popular games. To address the sparsity issue, we introduce the User Game Lifecycle (UGL), designed to enrich user behaviors in games. Additionally, we propose two innovative strategies aimed at manipulating user behaviors to more effectively extract both short and long-term interests. To tackle the game imbalance challenge, we present an Inverse Probability Masking strategy for UGL representation learning. The offline and online experimental results demonstrate that the UGL representations significantly enhance model by achieving a 1.83% AUC offline increase on average and a 21.67% CVR online increase on average for game advertising and a 0.5% AUC offline increase and a 0.82% ARPU online increase for in-game item recommendation.

User representation modeling has become increasingly crucial for personalized applications, yet existing approaches struggle with generalizability across domains and sensitivity to noisy behavioral signals. We present InstructUE, an instruction-aware user embedding foundation model that leverages large language models (LLMs) to generate general and instruction-aware user representations. InstructUE introduces a multi-encoder architecture with a lightweight adapter that efficiently processes heterogeneous data from six different sources while preserving their structural characteristics. Additionally, it proposes a novel contrastive-autoregressive training framework that bridges language and representation spaces through a curated UserQA dataset. The contrastive-autoregressive training framework simultaneously leverages autoregressive learning to capture domain knowledge in language space and contrastive learning to align user-text embeddings in representation space, thereby enhancing the instruction-awareness and noise-robustness of user embeddings. Through extensive experiments on real-world applications, we demonstrate that InstructUE significantly outperforms existing methods across multiple domains including user prediction, marketing, and recommendation scenarios. Our results show that instruction-aware user modeling can effectively achieve instruction-guided denoising of user information in specific scenarios, paving the way for more generalizable and robust user representation learning.

As the adoption of language models advances, so does the need to better represent individual users to the model. Are there aspects of an individual's belief system that a language model can utilize for improved alignment? Following prior research, we investigate this question in the domain of opinion prediction by developing PrimeX, a dataset of public opinion survey data from 858 US residents with two additional sources of belief information: written explanations from the respondents for why they hold specific opinions, and the Primal World Belief survey for assessing respondent worldview. We provide an extensive initial analysis of our data and show the value of belief explanations and worldview for personalizing language models. Our results demonstrate how the additional belief information in PrimeX can benefit both the NLP and psychological research communities, opening up avenues for further study.

Multi-source user representation learning plays a critical role in enabling personalized services on web platforms (e.g., Alipay). While prior works have adopted late-fusion strategies to combine heterogeneous data sources, they suffer from three key limitations: lack of unified representation frameworks, scalability and storage issues in data compression, and inflexible cross-task generalization. To address these challenges, we propose U2QT (Unified User Quantized Tokenizers), a novel framework that integrates cross-domain knowledge transfer with early fusion of heterogeneous domains. Our framework employs a two-stage architecture: first, we use the Qwen3 Embedding model to derive a compact yet expressive feature representation; second, a multi-view RQ-VAE discretizes causal embeddings into compact tokens through shared and source-specific codebooks, enabling efficient storage while maintaining semantic coherence. Experimental results showcase U2QT's advantages across diverse downstream tasks, outperforming task-specific baselines in future behavior prediction and recommendation tasks while achieving efficiency gains in storage and computation. The unified tokenization framework enables seamless integration with language models and supports industrial-scale applications.